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north american urban animal survey

At the first Summit for Urban Animal Strategies in 2006, delegates clearly indicated that they required clarity of thought on how to manage urban animals. A lack of reliable statistics and information on constituent’s views hampers municipal leaders and legislators in their efforts to develop urban animal strategies and thus create and sustain a healthy community for pets and people.

 

Click here for more information on the series of surveys.


2009 - 'Urban Cats - Our Biggest Opportunity'

Study Objectives

The 2009 study is extremely insightful for manufacturers of pet food and animal health products, veterinary associations, shelters, animal control agencies and retailers of pet care products. This research provides a comprehensive measurement of pet owner attitudes and the behavior exhibited towards their animal:

  • It evaluates their relationship with their animal and their veterinarian;
  • It assesses their attitudes towards veterinary care, insurance, nutrition, lost pet identification and adoption;
  • It identifies key market segments based on differing attitudes and behaviors of responsible pet ownership;
  • It profiles these segments based on demographics and owner lifestyle;
  • It assesses each segment’s greatest product and service needs to become responsible pet owners; and,
  • It identifies the best marketing strategy to reach and influence each pet owner segment

Click here for more details on the 2009 Urban Animal Survey

2008 - 'The Business of Urban Animals'

  1. How many pets are now in our communities?
  2. Who are the people that own these pets?
  3. How many dollars are being spent in each community on the following:
    • Animal control and licensing
    • Health, wellness and nutrition
    • Other animal services, including adoption fees
  4. Who receives these dollars for what kinds of services?
  5. Where do dog and cat owners receive information on pet care and animal health?
  6. What are pet owners and non-pet owner perceptions of publicly funded pet-related services?

Summary results were released to the media and the complete national figures can be purchased by clicking here.

 

2007 - 'Dangerous and Disruptive Pets'

 

In 2007 the Ipsos Reid survey assessed top of mind concerns regarding dangerous and disruptive pets in the community, quantified attitudes and degree of concern regarding these animals, determined who constituents feel should be responsible for managing dangerous and disruptive pets, including the role of legislation in protecting the community, evaluated constituents’ preferences for, and perceived effectiveness of, potential solutions; and evaluated the relative importance of this issue in impacting their municipal voting behaviour.

Summary results were released to the media and the complete national figures can be purchased from PetLynx Corporation by clicking here.

 

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